New year, new Orion. Well, not really.
Orion is growing faster than ever before and that is thanks to you, our customers, we look forward to working with you in 2022. But we do have some bigger changes coming up early in the new year that we look forward to telling you about when the time is right. Remember, we don’t keep secrets, just really well-timed messages!
Going into the month of January we’ve noticed that some people have had some pretty good new year’s resolutions. A lot of sites are being updated and we are more than happy to help.
We have five ongoing projects to take care of during the coming month. Almost all five of these projects challenge us in different (technical) ways to meet the customers’ needs.
Which got us thinking:
How does your website work for you? Why do you even need a website? What is even considered a technical solution in this line of work?
The aesthetic website
In the world that we live in today, a website is almost a requirement to be taken seriously. This is where 50% of the demand lies, people that just want to get their business online. Whether you want to showcase your cat videos online or have a podcast about the latest vegan trends, you need to be seen online.
This is where the simple and aesthetic website comes into play. A simple form, gallery and a couple of information pages usually do the trick. The pretty website can often be topped off with some nice SEO, for the complete starter package. (If this is what you are looking for, get in touch, I know a guy).
The converting website
Of course, all websites should have the goal of converting clients, otherwise, we would just be wasting our time and money. However, in this case, we want to plan and make a fitting sitemap to have the customer go through a process before signing up or buying. Presentation is key. Just like when you go to Ikea and come out the other side with pockets a little lighter than when you came in, we want to make this site a sales machine. HubSpot integration and Google Analytics play a crucial role in this kind of website. We need to be tracking each click and page visit time. Just not in a creepy way...
The technical website
The magic of this website is that it can be a combination of the two previous examples. This is what makes them so challenging to build at times. The customer comes to us with certain needs and requirements. Our job is to make it happen and make it look good. These websites are focused on user experience, so they have to work every time.
For example, a customer has come to us with the requirement of a product comparison page, where the user selects a couple of products, puts them into a line-up and then compares the technical specifications. Here is how we could go about solving this:
- Build a CMS library, where the products and their specifications are stored.
- Make a wireframe of the UI and build it out, present it to the customer for review.
Once you nail down the technical part, you then have to make it presentable and responsive on all screen sizes.
What about if a customer wants the user to build their custom product on the website, calculate (and display) the price while the user is building the product and once the process is done, then send the information via a form to the manufacturer?
Well, you can think about that yourself. I figured that one out already.
2022 has booted, is running and we are trying to keep up. We look forward to what this year will bring, and remember, we treat all websites the same! Whether you want the technical treatment or the aesthetic attention, we are here for you.