Orion has been and always will be focused on the needs of small businesses. One of the many challenges in running a small business is the cash flow, we know that expenses are an everyday hassle.
From the beginning, our mission has been to deliver modern, sleek websites at a reasonable price. However, the upfront project cost is often the start of many other expenses.
Building on the web can be expensive, here's why
If you think about building a house then you have to design, get your paperwork in order then buy materials, only after that you can go ahead and start building. Web development works in a similar way. Websites need to be designed, built, and finally tested. The development process is often times the most expensive part, due to the skill required and lack of good developers. Good developers can cost fortunes (sometimes).
Building the frame of the websites is the easy part, have you thought about API's and integrations? It takes time to connect these systems to websites and on top of everything, skill. Give me Zidane and 10 pieces of wood and I'll win you the Champions League.
Those are the wise words of Sir Alex Ferguson about the legend, Zidane. But I find that this quote applies well to our field. One good developer is better than ten amateurs. In this day and age, where web development is more accessible than ever, we have hundreds of "pieces of wood".
Tools such as Wix, Elementor, etc. make it easier for small business owners to get their name visible online but these tools do not guide them on SEO, good development practice, and security.
Why is that relevant?
There are a lot of people on different marketplaces offering professional services, but end up doing the job with un-professional tools. It's difficult to navigate this space, and that is the reason why Orion was formed in 2020.
What is CMS and how can it benefit my website/wallet?
CMS or content management system is a database for your products and/or services that you are offering. So let's say that you are the owner of a nice hair salon and you have multiple services and locations. We can build a CMS, which can generate pages or blocks on your websites that output the information given to the CMS.
"Can you say that in non-nerd language?"
Okay, so let's say that you have a new location opening next week with some of your services on offer. You can create a new location "profile" in your CMS, fill out the fields we have made for you, and bazinga!
You now have a new section, with the correct information displayed on your website. No need for a developer. No extra costs. This takes 10 minutes to do using the editor that we provide you.
These are the types of tools we give you, so you can save money in the future.
Alright, alright, so what's it going to cost?
So when it comes to a customized project, it's hard to say.
I know, you were expecting more from that. But we go by time allocation. Let's say you have a small business and all you need the website for is SEO, lead generation and a small landing page, then these kinds of projects go anywhere from 1000€ to 1800€.
If we are looking for something a little more demanding such as booking systems, multiple integrations and automatization of multiple processes, then we are looking at 2000€ to 3000€.
Let's say that you are the owner of a larger company and the following: a large website, lead generation, competitive SEO, complex CMS solutions and CRM integration. We've got you covered, this package starts at 5000€
See, it all depends on the demands of the customer. The more technical demands there are the more challenging it is for the designer to make it look sleek and sexy.
Nice, what about social media upkeep?
Social media is a very important tool for small businesses. Imagine, you've just made the sleekest website in your field, but now you need people to visit it. Using social media in the right way can be the difference between life and death. Not really. But I like to think that way.
Social media can establish a brand and image, and don't you want to be the guy that comes to mind when the customer thinks about your field? Being the go-to service provider is a big step in the right direction.
What is good practice and the best package for me?
I recommend that our customers post at least weekly, a couple of times a week is optimal. What you post is important and how you present the information is even more important. No one really wants to read bland text on Facebook. That is why we offer branded images and an appeal to your posts. So, let's say that you want 4 posts per month (1 per week). This package will cost around 180-220€/month depending on the content you want us to produce.
How does Orion keep costs low?
Well, I know everyone loves a good secret and a little gossip. So, if you get a cup of tea now, we can sit down for a bit.
I have been working with websites for over 2 years now, using only a handful of tools. I have become very familiar with the software that I use and in turn (not to brag) I am very fast. I pass these time savings down to the customer.
Want to know another secret?
Our hourly rate is almost the same as some of the largest agencies in Finland. Because we only charge for the work done, we manage to keep the project price lower than our competition. Using tools such as CMS, we manage to save hours.
In-house production for the win!
Many large agencies partner up with freelancers, outsourcing their projects. We do not believe in this, if you come to Orion, you should be getting Orion work. We keep our development within our team, in our business model, this is the most cost-effective thing to do. We also believe in transparency.
So, there you go, all of our secrets. Except not, remember, we don't have secrets. Our goal has always been to have transparent pricing and a logic to the system. When working with small businesses, we believe that cost-effective means are the best way to go.
getWhat do you think? Does price transparency make your life easier? We would love to hear from you and of course, we would love to help you get your business online. Feel free to connect with us on LinkedIn or Facebook, we are website lovers and love to chat.